SEO Copy Writing

SEO ( search engine optimization ) copy writing has traditionally referred to writing web page copy that includes targeted keyword phrases in certain frequencies and densities. While keywords are still important, search engine algorithms have evolved to treat what others think about the content, and the words they use to describe it in links, as more of an indication of quality and relevance.

Thanks to blogging and Web 2.0 social media tools, more people than ever are able to cast their vote on what’s relevant by linking to it, bookmarking it and Digging it. SEO copy writing today is all about crafting content so compelling that other people want to make note of it by linking back to you.

Below are some easy steps you to help you optimize your site.

Easy Steps to Social Media Optimization

If you want to optimize your website, one of your first considerations should be “Social Media Optimization“, or SMO. Similar to Search Engine Optimization, SMO employs social media tactics to drive more users to your website, provides more ways for users to link to your site, increases user interaction, and overall allows your site to appear higher ranked in web searches.
Spend a few minutes researching SMO, and you will realize there are countless methods to optimize. Rohit Bhargava first termed SMO and created the 5 rules of Social Media Optimization. Since this post, readers commented and added to these rules bumping them to nearly 17 rules of SMO.

With numerous tips and suggestions out there it is natural to feel a bit overwhelmed. Where do you begin?

As the psychologist in the movie What About Bob said, “Relax……take baby steps.” Below are a list of the three suggestions to start you on the right track and guide your SMO efforts.

1. Analyze your situation. Before beginning anything, if you aren’t using an analytics tool - get one. Programs like Google Analytics and Feedburner are free and easy to use. Through them you can help you see how your readers get to your site, popularity of your articles, effective search words, and more. This will give you a base of comparison for your SMO efforts. And frankly, if you’re not studying the analytics, there’s simply no way to optimize.

2. Set Specific SMO Goals. Everyone dreams of increased readers and higher search rankings - but setting out specific goals will further help set your SMO strategy. Do you want readers to interact with your site? Do you want to gather information?

3. Remember Resources. SMO takes time. In order to accomplish your goals will your SMO efforts be daily, bi-weekly, or a one-time only? We know from our own work that there is always something else that you can do with the site to improve it. What’s going to get you the most value? What can you afford? What return do you expect and what will you need to do to get there?