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March 18, 2008

Creative Content and Copy Writing

Crafting Effective Marketing Copy
Creativity is vitally important to crafting effective marketing copy and content. Advertising is supposed to sell something and content should be useful and valuable to the reader. It's when you create something useful to others that you add value to your global web presence.

Creativity is an Adaptive Process
Inspiration from other sources is what creativity is all about. It seems that many people believe creativity involves pulling a completely brand new idea out of thin air. In truth, creativity is an adaptive process that consists of looking at the same existing thing everyone else is and thinking about it differently.

Look in unlikely places for connections and angles that can enhance your content. If only one aspect of another subject area meets your needs, roll the copy and content together while getting rid of the parts that don't belong.

Where Do We Find Inspiration?
In creative copy writing and content gathering, you need to spend some time doing prelimary research on the web. During your research, you'll begin to learn new angles and strategies about how to direct your message to your audience. Doing your creative copy research is key! You never know when these ideas might come together to form a new idea.

Not very good at writing copy for your website? No problem!
If you're not good at writing copy or simply don't have time, consider hiring a SocialCircle SEO copy specialist to write for you.

At SocialCircle Media Solutions we will craft effective copy and content that's useful and valuable to your visitors. To learn more, contact us for a free copy and content consultation today!

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