How to Convert Facebook Personal Profile to a Fan/Business Page

Facebook added the ability to convert your Personal Profile Page to a business page. The business pages use to be called “Fan Pages.” Although Facebook has officially changed the name, many of us still refer to them as Fan Pages.

This is great news for people who incorrectly setup a personal page as a business page. Setting up and maintaining a profile for anything other than an individual person is a violation of Facebook’s Statement of Rights & Responsibilities. If you don’t convert your profile to a page you will run the risk of permanently losing access to the profile and all of the associated content.

Below are details you need to know about converting your personal page to a business page. I have included direct links to the Facebook help section and instructions for converting the profile. I highly encourage you to review all of the associated material BEFORE converting your page. It is a permanent action. Do NOT expect help from Facebook if you inadvertently convert a page.

The Scenario:
1. You were new to Facebook and didn’t understand the terms and conditions. You setup a Personal Profile as a business page.
2. The second possibility is that you did understand the Facebook terms and conditions but chose to setup a Personal Profile as your business profile anyway. You assumed the risk and knew at some point you would have to deal with the situation. Well, that time is now friends.

How to Know if You Have a Business Page or a Personal Profile?
The number #1 way you can tell if your page is a personal profile and not an official business page is if you can send and accept friend requests. Only personal profiles are enabled to send and receive friend requests. Business pages can only have “likes”.

How to Convert Your Personal Profile to a Business Page:
1. Review the Facebook Help Section on this Topic here
2. Notify the friends of your personal profile page that you will be converting the page to a business page as required by Facebook terms and conditions.
3. Make a back-up of your personal profile information prior to the conversion. All of your personal profile information will not be transferred to the new business page nor saved by default. It is your responsibility to save and back-up this information if you want to keep a copy. You can learn how to back-up and copy the information here.
4. Complete the conversion process paying close attention to every detail. The conversion is permanent and you will lose data during conversion if you do not perform a back-up.
5. Develop and execute a marketing, engagement and post-like plan on your new business page that supports your business goals and objectives.  Remember, it’s what happens after the like that matters. You may need to work to keep some of your prior “friends” as “likers.”  Communication is key in providing value for them to continue to “like” your new business page.
6. Don’t forget to change any redirect urls and domains you had pointing to your personal page. Make note also of any business cards, email signatures, social networks which included the old url path.

Why Convert the Personal Profile Page You Have Been Using as a Business Page to an Official Facebook Business Page? 
1. Maintaining the business page as a personal profile is a violation of Facebook’s Statement of Rights & Responsibilities.
2. If you don’t convert your page to a business page you increase your risk of permanently losing all of your content and access to the page all together.

What Happens Upon Conversion?
1. All of your profile pictures will be transferred to the new business page.
2. All of your content will NOT be transferred to the new business page.  Information such as photo albums, profile information will not be transferred.
3. All of your friends on the personal page will automatically become “likers” on the new business page.
4. The account associated with your old personal profile will be converted to a business account.
5. The business account will be the sole admin of your new page until you add another admin.

What Personal Information is Downloaded During the Back-Up Process?

• Personal profile information (groups, information, interests, contacts etc.)
• Photos & videos
• Wall posts
• Status updates
• Content that your friends have uploaded
• Friend lists
• Notes
• Messages sent and received
• Events that you have RSVPd for
• Comments you have received and made on walls, photos etc.

Success Tips & Important Reminders:

1. The conversion is permanent.
2.  You can NOT transfer your personal profile page to an existing business page (fan page).
3. If you are using a personal page as a business page, I highly encourage you to complete the conversion to a business page.  I have seen many people lose their pages due to breaking the terms of personal vs. business pages. Don’t risk it! It is better to do it when you are in control than if Facebook decides to do it for you!


Original Article on Pammarketingnut.com

Grow your Fans via Facebook Ads

18 Super Easy, Highly Effective Tips to Grow your Fans via Facebook Ads

Unless you have a large existing fan base or newsletter base, the best way to grow your fans is via Facebook Ads coupled with a promotion (e.g. contest or coupon). In fact, the #1 way that Facebook users find out about fan pages is via Facebook advertising so it is extremely important to your overall social media success that you know how to run Facebook ads effectively. Simple things like the image you choose or the title you use can make the difference between success and failure when it comes to advertising. We’ve compiled a list of practical, easy-to-implement and highly effective tips to help you maximize the performance of your Facebook ads.

What  Images Should You Use?

Tip #1: Ads with people, and especially close ups of faces and eyes tend to get a higher click through rate. In other words, give your ad a human touch!

Tip #2:  However, don’t use an image of a person if this doesn’t fit with what you’re promoting – ads with an image that’s relevant to your advertisement tend to be most successful.

Tip #3: It’s best to upload horizontal (landscape) images to ensure you’re maximizing the space available, which is 110×80 pixels.

Tip #4: Include branding in your image. Only a tiny percentage of people exposed to your ad will actually click on it but lots will see it so it’s important that you maximize your branding. The great thing is that you can opt to ‘pay-per-click’ for your Facebook advertising so if someone learns about your brand by looking at your ad but doesn’t click, you just got brand exposure for free!

Tip #5: Scale your image as large as possible. Meaning, zoom into your image so that it extends as close to the edge on all 4 sides as possible without losing the sharpness of the image. For example, an image that contains one close up of a face will be more appealing than one that contains full body shots of multiple people, all of whom will appear so small in the photo that you wont be able to see any details.

Tip #6: Another trick you can try after your image has been created is take a large step away from your monitor and see if you can still make out what the image is from far away—if you can’t tell, the image isn’t as clear as it could be for a good ad.

Tip #7: Eliminate unnecessary surroundings around your main image, either by giving it a transparent background or a white one. You don’t want to distract people from what you want them to notice.

Tip #8:  Use colors in your image that contrast with Facebook’s shades of blue— they command more attention and stand out from the rest of the website.

Tip #9: Be creative! You want your ad to stand out from the millions of other ads your audience is exposed to every day.

What Title Should You Use?

Tip #10:  Ask questions. People who read questions to themselves are often sub-consciously answering them also. If your question is compelling enough, they will want to click through to see the answer.

Tip #11:  Limit titles to one line.

Tip #12:  Try titles that will elicit some kind of reaction from your audience, like making them laugh.

What Text Body Should I Use?

Tip #13: Be clear with your message – what are you offering and why should a user care?

Tip #14: Give a compelling reason to click: access to promotions (deals, coupons, sweepstakes, contests, giveaways) is the number one reason people become fans.

Tip #15: If you’re targeting users based on certain “Likes & Interests” or demographic information, tie that information into your copy. For example, an ad targeting users living in Palo Alto, CA, can fare better if the words “Palo Alto” or “Bay Area” were in the copy, making the ad appear more relevant to the viewer seeing it.

Tip #16: Ask people to like your brand— telling your audience exactly what you want them to do is a surprisingly effective methods of getting users to do what you requested. For example, “Fall is here and so is our seasonal pumpkin cupcake. Click ‘like’ if you think this sounds delicious!”

Tip #17: Don’t forget a call-to-action! Try messages like “Click here!” or “Enter now!” to let users know exactly what they’re supposed to do within the interaction.

Tip #18:  Try not to sound like a large corporation in your body message. Speak to your audience like people.

To view the original article on Wildfire - click here.

How To Select All Friends in Facebook

When you are trying to invite your friends to your page, it can be tedious. So here's a quick javascript to select all your friends in Facebook so you can invite them all in one quick motion.

javascript:elms=document.getElementById('friends').getElementsByTagName('li');for(var fid in elms){if(typeof elms[fid] === 'object'){fs.click(elms[fid]);}}

Simply copy and paste that into the address bar when you have the friend selector window open. I have a video to show you exactly what I mean here:



So now you know how to select all friends on Facebook for an event, the easy way. You can use it to invite friends to your Facebook groups, pages, anywhere the friend picker window shows up!

Original Article by Tim Linden

Using Ping.fm to Update Your Status

Ping.fm () has become a standby one-stop notification service for all of your favorite social networks. You can send and receive notifications from almost anywhere.

And recently they added the ability to ping your Facebook Pages, a necessity for page admins who manage multiple social media sites. Ping.fm has risen to the challenge, so now you can automatically ping any of the Facebook Pages you administer with updates and photos.

To setup Ping.fm for Facebook Pages, follow their instruction guide. Essentially, you'll need to add the Ping.fm Facebook application to the pages you administer. It's a bit of a tricky setup process, so make sure you follow the instructions carefully.

Once the Facebook () setup is complete, and you grant permissions for the appropriate pages, you can return to Ping.fm and adjust the Facebook Pages settings. Your options include posting status updates, notes, and photos to pages.

Even though the setup process is more complicated than we'd like, having the functionality to post updates via Ping.fm to Facebook Pages is worth it. And, it's just another reason why brands should really love the new look and feel of Facebook.

Repost from Mashable.com