Social Media Effects Google Search
I really enjoyed this article. Very easy read and really covers the basics on how Social Media is effecting online search engines - which ultimately effects you! How YOU drive traffic to your site. How YOU can get top placement in Google search results and other search engines.
When people talk about the ways social media has changed the business world, the most common response is the way it has changed marketing and advertising campaigns. No longer is it 'enough' to have TV and print advertisements.
**To be effective, being part of the social media environment is becoming almost mandatory.
One of the aspects of social media platforms like Twitter and Facebook that scares search engines like Bing and Google is the amount of content that is generated on these platforms.
The advantage of these social media platforms lies in the fresh content that is constantly being updated and added, all of which search engines are trying to get a piece of.
Google for example doesn't put just any website on their first page of results. They put websites that are relevant and also ones that are trustworthy.
In the same regards, your social circle now shows up on the first page of results because of the trust factor. Even though I may not have more traffic than ESPN, if I wrote an article about the Lakers and my friend is searching for them, I will show up on the first page along side ESPN. Yes, I am relevant to what he is searching, but more importantly he trusts me.
While Google and other search engines have their own secret algorithm to determine how you appear on search results, social media is changing that. How they take into account your social circle will change the way that companies not only approach search engine optimization, but also change the way they become part of your 'social circle.'
Joseph is the Director of Marketing at Viralogy.com & works in social media & sports consulting. Read more about him at http://JosephAYi.com
........................
When people talk about the ways social media has changed the business world, the most common response is the way it has changed marketing and advertising campaigns. No longer is it 'enough' to have TV and print advertisements.
**To be effective, being part of the social media environment is becoming almost mandatory.
Still, one area that social media is slowly becoming more and more relevant in are search results.
Gone are the days of simplicity and in are 'social circles.' If someone within your social circle has written something about what you are searching for, it will most likely show up as one of your results on Google.
What The Future Holds In Social Media
While Google 'results from people within your social circle' are still in BETA, it's only a matter of time before social circles become a permanent part of search results. To some, this is an amazing integration between social media and search engine's, but the signs were there that it was inevitable that the two would eventually cross.One of the aspects of social media platforms like Twitter and Facebook that scares search engines like Bing and Google is the amount of content that is generated on these platforms.
The advantage of these social media platforms lies in the fresh content that is constantly being updated and added, all of which search engines are trying to get a piece of.
Why Your Social Circle Is On The First Page Of Google Results
For companies and organizations that spend hundreds and thousands of dollars on search engine optimization [SEO], being on the first page for relevant keywords is as good as it gets. By being on the first page, you significantly increase your traffic opportunities. But what does it mean to be on the first page of results?Google for example doesn't put just any website on their first page of results. They put websites that are relevant and also ones that are trustworthy.
In the same regards, your social circle now shows up on the first page of results because of the trust factor. Even though I may not have more traffic than ESPN, if I wrote an article about the Lakers and my friend is searching for them, I will show up on the first page along side ESPN. Yes, I am relevant to what he is searching, but more importantly he trusts me.
While Google and other search engines have their own secret algorithm to determine how you appear on search results, social media is changing that. How they take into account your social circle will change the way that companies not only approach search engine optimization, but also change the way they become part of your 'social circle.'
Joseph is the Director of Marketing at Viralogy.com & works in social media & sports consulting. Read more about him at http://JosephAYi.com
Labels: Advantages of Social Media, Google Search, Social Media Effects Google Search Results
posted by Unknown at
9:26 AM
6 Comments:
I completely agree with many of the points that has been raised in this article. Over the past few years, the Internet has increasingly become a participatory social network where user-generated content is just as important as traditional advertising messages. This means your articles, blog posts, videos, podcasts, and other comments on the Web are now critical sources of information about your company, your products and services. This phenomenon has given consumers a voice and weakened the power formerly held by advertising media. Social media, therefore, becomes increasingly important to a Web site's success and its visibility in search engines.
Jaiden
Outsourcing Providers Philippines
I agree Jaiden....the advertising playing field has changed significantly ... giving the average internet user much more control over their content and how to re purpose it for online branding, marketing and promotional reasons. I find doing articles on reviews and recommendations is a great way to drive interest and also can be an opportunity to wrap ads or relevant promotional content into it. This gives us the opportunity to engage ... discuss ... learn... "engagement Marketing".
What is Engagement Marketing?
"Marketing has always been about relevance and relationships, but engagement marketing takes this one giant step further into a world where customers assert more control over the brand and fully expect companies to participate in dialogues with them." Read more on Engagement Marketing here: http://www.imediaconnection.com/content/22466.imc
This post was well worth the read. Social media is not only the here and now; it’s also the wave of the future that is here to stay. It will continue to grow and enlarge at rapid speed. Social media is by far a trend. social media networks and blogs are now the forth most popular online activity ahead of personal email. While social media optimization is a must for any business seeking to boost exposure in the search engines, most companies are not up for the task at hand. Turning to someone with social media expertise and experience to successfully go head to head with the alpha male of the jungle is the key reaping rewards from your online efforts. -Yolanda
This comment has been removed by the author.
Great point Yolanda - Thank you for your thoughts and feedback! Lisa
Excellent publish, Lisa. Google is still the primary place that people go when looking for something online. Social media has become the number one activity on the web. The reason social media had become so popular is because it is a natural extension of who we are. We are social people, our social circles define us, encourage us and potentially groom us into who we are to become in the future. It is only natural then that people would spend time sociallising online if they had the option.
Post a Comment
Leave us your thoughts...
Subscribe to Post Comments [Atom]
<< Home