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January 12, 2010

SEO For Your Blog Article Posts

Each time you post new content on your website or blog, you should always adhere to a step-by-step process to ensure you've done everything required by these search engine optimization standards to help you gain a higher ranking on the search engines.

The process should go as follows:
  1. Topic Research
  2. Keyword Research
  3. Title Tags
  4. Meta Description
  5. Meta Keywords
  6. Write the Content or Article
  7. Ensure Keywords are Present in Your Written Content
  8. Include Anchor Tags
  9. Syndicate Content
Lets take a look at these steps to better understand what each one involves to help you start achieving higher search engine rankings.

Topic Research

Most website owners already know what their website will be about when they first set it up.  If you know what your target market is, simply provide content on your site that meets the needs of your market, but do the necessary research required to support your content.  Doing so provides value to your sites visitors and will ensure your site is accurately providing the information and content they seek.  Providing accurate information on your site that is relevant to what your site is about is loved by search engines.  The more frequently you do this to ensure your site and the content you are providing is relevant to what your site is about will boost your search engine rankings significantly over time.

Keyword Research

I can't stress enough how important keyword research is to your ability to achieve higher rankings on the search engines.  Use free tools such as NicheBot Classic and Google Adwords Keyword Tool to conduct research on the various keywords that are relevant to the content you are writing.  Look for a combination of keywords that receive high search usage among the search engines that are relevant to your content.  Once you've identified a set of keywords, make sure to write those keywords into your content.  For example, this blog post is about search engine rankings… Look through the post and see if you can identify how many times the keywords “search engine” appear in this post.  You'll notice they appear quite frequently ;-)  This is done so search engine spiders know in detail, what the page is about and will give it a higher search engine ranking due to the relevance of the post to its title and topic.

Title Tags

Title tags are extremely important to your search engine ranking.  It is well known in the search engine optimization industry that ensuring your title tags contain keywords words relevant to the content on a particular web page that it is describing will grant you a much greater opportunity to achieve higher search engine rankings.  Always ensure you write enticing, yet descriptive titles to all your web pages and blog posts.

As an example, the first two words of the title for this post are key words that receive a great number of searches every month on the search engines and are very relevant to this post.  You'll also notice the title of this post is displayed in the title bar of your browser which is managed by the title tag of this page.  Bottom line, well written, keyword optimized yet descriptive titles for your pages and posts will go a seriously long way to helping you achieve a greater ranking on the search engines.

If you are a blogger and use WordPress, install the All-in-One SEO plugin for WordPress which provides some of more basic title tag and meta tag customization features.

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