What is Social Media About?
Social Media is about, sharing and interacting online.
It's about giving value, being social and communicating with everybody who crosses your path through the Internet. Social media is about the people - it's about community building. It gives them a voice and grants them the power to change things and make decisions that can affect your company and brand, either in a profitable or harmful way.
In Social Media, communication is a two-way street, where public and brands interact, storing and distributing content created by all different natures. Social media's content allows you to take part, collaborate and distribute information to all. Social Media strengthens the emotional ties that bind people together, creating fans instead of customers.
Social Media isn't ONLY about creating and sharing content. The best experiences you can achieve with Social Media is by listening, reading, discussing, blogging, commenting, and/or giving feedback to the community.
In short, social media is about building an effective communication channel between brands and their environment, helping them to merge a strategy in each social working area.
Using Social Media in business is today's reality in which today's environment demands. We're tired, we need change, we need to have fun, but above all we need brands to be authentic, reliable and truly inspiring. We live in an over-communicated society, where tones of messages try to gain a little of space in our minds, but now the wheel has changed hands. Those traditional advertising methods "I communicate - you receive" are no longer valid, that's water under the bridge.
Social media allows companies to listen, understand and offer content that best meets their needs.
- Tapping into the younger audience to make it easier to predict trends
- Strengthens relationships between customers and brands
- Builds trust and loyalty, turning a customer into a fan
- Differs from other media reaching the audience in a less intrusive way
- Connects the brand with the immediate environment making your brand seem sociable, familiar and popular
- Goes viral: the brand will reach more people in less time.
- Increasing social media efforts raises the level of brand awareness online
- Social media is trustworthy and an efficient reasearch tool
Related Article: What is Social Media?
It's about giving value, being social and communicating with everybody who crosses your path through the Internet. Social media is about the people - it's about community building. It gives them a voice and grants them the power to change things and make decisions that can affect your company and brand, either in a profitable or harmful way.
In Social Media, communication is a two-way street, where public and brands interact, storing and distributing content created by all different natures. Social media's content allows you to take part, collaborate and distribute information to all. Social Media strengthens the emotional ties that bind people together, creating fans instead of customers.
Social Media isn't ONLY about creating and sharing content. The best experiences you can achieve with Social Media is by listening, reading, discussing, blogging, commenting, and/or giving feedback to the community.
In short, social media is about building an effective communication channel between brands and their environment, helping them to merge a strategy in each social working area.
Why Social Media?
Using Social Media in business is today's reality in which today's environment demands. We're tired, we need change, we need to have fun, but above all we need brands to be authentic, reliable and truly inspiring. We live in an over-communicated society, where tones of messages try to gain a little of space in our minds, but now the wheel has changed hands. Those traditional advertising methods "I communicate - you receive" are no longer valid, that's water under the bridge.
Social media allows companies to listen, understand and offer content that best meets their needs.
Advantages of using Social Media:
- Tapping into the younger audience to make it easier to predict trends
- Strengthens relationships between customers and brands
- Builds trust and loyalty, turning a customer into a fan
- Differs from other media reaching the audience in a less intrusive way
- Connects the brand with the immediate environment making your brand seem sociable, familiar and popular
- Goes viral: the brand will reach more people in less time.
- Increasing social media efforts raises the level of brand awareness online
- Social media is trustworthy and an efficient reasearch tool
Related Article: What is Social Media?
Labels: Advantages of Social Media, What is Social Media About, Why Social Media, Why Use Social Media
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