10 Most Common Oversights in Digital Marketing

1. I have 100k fans in Facebook, I rule: Not really, number of followers doesn’t matter; the work is to create a relationship where healthy conversation can happen.

2. Don’t have a track of mobile trends for client’s area: With users often using mobile as a searching device, the business has to turn on the mobile strategy.

3. Making traffic as goals: Traffic can often be misleading; analyzing the visitor’s site behavior can be give monition of your website’s goal. 

4. Same content everywhere:  Will you ever repeat the same conversation again and again to your friends? Spend time understanding user personas; find out where the new conversation is going on.

5. Outsource too much or too little? It’s always better to involve in areas like information gathering, which is the core part of digital marketing. On the other hand, you can push yourself to broaden your service or challenge your thinking by bringing in outside professionals.

6. Waiting for cat to bark? With the entire buzz about social media, clients might only want a social media strategy, that doesn’t mean that their needs end there. Get insight into your client's niche and find out what they want.

7. Not beware of best practices: Yes, you heard me! They gained success under specific circumstances, which might not suit your marketing strategies or situations. Create your own best practices and stick to it.

8. Settling for mediocrity: In the age of superior technology and unprecedented connectivity, settling for mediocrity is a crime. When direct mail marketing enjoys a 2% conversion rate, how an online marketers will be comfortable with a tremendously low 2.6% conversion rate.

9. Inconsistent in branding: Branding is not something you should compromise on your marketing campaign. Changing the image of your brand can be a good move at times and also runs the risk of confusing the loyal audiences. Be consistent while choose branding and build a loyal customer base.  

10. Missing out on new marketing opportunities: Digital marketing space is expanding at a frenzied pace. If you want to stay on top of trends, analyze how the new opportunity impacts your client’s campaign.

If you’ve avoided these pitfalls. Good job. But there’s still some work to do. We need to help others to avoid these mistakes.

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Vinoth is social media and search marketing professional at WebSide, a digital marketing agency located in India; He is a full time social media enthusiast, digital evangelist and a part time blogger. To know more about us,

Facebook Stance on Music Marketing?

@SF Music Tech: Beware of Powerful Online Platforms, Lawyers Say
By Glenn Peoples, San Francisco, CA



Music services may have other issues lurking beneath the copyright mess, explained panelists at the SF Music Tech Summit on Monday. Because a few large companies are dominant access points, they can have the ability to exert a great deal of control over music companies.

For example, Facebook frequently changes its rules, explained Topspin Media’s Jan D’Alessandro. To stay within these rules, service providers need to make sure they are operating on safe ground.

Artists Cannot Incentivize Users Fans on Facebook

“One of the recent changes they made is that you cannot incentivize users to take any action on Facebook. For instance, you can’t say, ‘Become a friend and we’ll give you something for free.’” That means brands, artists and labels need to be careful how they structure promotions and giveaways. “They’re very powerful and they’re very aware of that power.”

That ability to shut off an access point like Facebook can be more powerful -- and move much faster -- than copyright law, explained Milt Olin of Altschul & Olin. A service with broad terms of use -- even broader than copyright law -- can shut off a company in violation of those rules, and in the process shut off vital access to fans and consumers.

“I think one of the things that’s problematic for us as a copyright society is that you’re seeing those limitations be broader (than copyright law) and actually enforceable. All of a sudden, you’ve got terms of use and licensing policies and privacy policies that trump copyright.”

Mark Lemley of Stanford Law School and Durie Tangri concurred with Olin. “As we move to a couple of platforms that you really have to be on in order to succeed on the Internet, the difficulty becomes you can suddenly just not be there anymore.”

Original Article posted on Billboard