New Optimization Tips for Facebook Pages

It’s been a little more than a year since Facebook first introduced the now ubiquitous Like button, and a significant update three months ago has given users the ability to add comments and increased the button’s visibility for the benefit of merchants, marketers and brands.

But how does the Like button impact e-commerce websites where it counts most, in terms of traffic volume, conversions and revenue? Not surprisingly, Facebook recently shared some favorable statistics of its own, along with some tips on how to best leverage the Like button. Separately, Facebook marketing platform Buddy Media recently released some similar case studies as well as suggestions for how to propel your Facebook content to the top of the News Feed.

We have consolidated much of that data here because it is definitely a worthwhile look for merchants, but we would also like to hear about your own experiences with the Like button and Facebook social plugins in the comments section below.

Facebook Optimization Tips For Pages

1. Allowing users to add comments will significantly increase the number of clicks on the Like button

2. Display Like buttons at both the top and bottom of your posted content

3. Clicks increase dramatically when Like buttons appear near videos, images, infographics and other visual content

4. Like buttons that display thumbnail images of friends will receive three to five times more clicks than versions that don’t

5. Ask questions of users on your Fan pages, such as “Would you like …?” and “Would you prefer … ?”

6. Post fun and interactive content such as games, trivia questions and polls

7. Incorporate coupons and discounts on your Wall

8. Post time-sensitive content and relate to current events

9. Post videos and video tutorials

10. Include links to additional content


10 Facebook Optimization Tips - By Website Magazine