Twitter Announces It's First Redesign!

The changes, which will roll out over several weeks, aim is to make the social networking site easier and faster to use and to give its users more relevant content.

Twitter Inc. has redesigned its website for the first time in its four-year history to draw more users and get them to stay longer as it competes for advertising dollars with Internet rivals Google Inc. and Facebook Inc.

FOR THE RECORD:
Twitter redesign: An article in the Sept. 15 LATExtra section about coming changes to Twitter's website said it was the first redesign in the company's four-year history. In fact, it was a major redesign, with several new features, but was not the first redesign.

The redesign, which will roll out to the website's 160 million users over the next several weeks, is intended to make the site easier and faster to use and to serve up more relevant content to users, executives said at a news conference at Twitter's San Francisco headquarters.