You Launched Your Campaign, now what?

PATIENCE PLEASE....

So you launch your campaign, the excitement is high, everyone is on board…Then about two weeks later, the excitement fizzles and you are looking for results.


A great social media campaign yielding determined results takes approximately 3-6 months (depending on the aggressiveness and goals of the campaign). The impatience of a campaign and lack of adhering to a social strategy is the reason why most campaigns don’t succeed.

Let’s break it down by the results and goals of the campaign:

Exposure and buzz: Exposure and buzz happen by reaching new audiences and making a repeat appearance in a strategic and relevant way. Reaching the audiences with useful information over and over will start to create the presence and allow audiences to start buzzing. The more you appear in their social networks, the more likely they will start buzzing and help fuel the exposure.


Branding: Reinforcing and recreating a brand is also based on repetitive exposure. Determining what the brand is and what it wants socially, will help form the online brand will ultimately help boost customer loyalty, and build the brand. By sharing industry knowledge and answering questions or helping others your image will be constructed and over time, the brand will be recognized and understood.

Reputation management: Social media networking can produce reputation management in two different ways such as helping irritated customers or solving problems and using search engines by having their social pages rank well on the search engines and push other results lower in the SERPs. Both creating a presence and letting customers know you have a social presence and they can utilize the accounts as necessary and search engine results, take time and effort to start achieving the goals.

Sales and new business: Different types of social media campaigns can have a direct influence on sales (and should if that is a defined goal). A strategic targeted message about specific sales information can be appreciated if done in moderation. The messages can direct users to viewing new products, blog posts, current specials or free offers, which can result in sales conversions. It takes some time to build the reputation and relationships before hitting the audience with a sales message, and then some additional lag time before they actually pick up the messages and respond to the call-to-action.

So don’t get mad, don’t get discouraged, and be patient. After 3-6 months, the results will start showing and the effort will be understood…and appreciated!

Jen Cohen is a social media and marketing maven knocked down many times in 26 yrs. Something Creative http://somethingcreativemarketing.com