Artist Internet Identity Development
Personal Branding: Is It Right For You?
As the Internet and technology continue to evolve, more and more people are turning to the web to find information about anything and everything. With just a couple of clicks, you can answer all your questions, find the information or entertainment you were looking for ... and do it right from your finger tips!
I'm often asked how an artist, designer, entreprenuer or small business owner can brand their talent and/or business -- And if personal branding is as valuable as corporate branding.
Artist internet identity development and personal branding can single an individual out as an "expert" or "specialist" in their field. Truth is personal branding is easier than company branding. Why? Because if you believe in your talent, in your skills and ability - it's easier to sell what you believe in. Your image is already created - you just have to market and promote it.
How do you market yourself? That's easy.
You must become:
A pro in your industry; an expert in your field and/or area of specialty. When branding yourself, remember that you must create a strong and consistent brand in all marketing and creatives used to promote yourself. Strong brands are clear about who they are and what they are not; which is why branding yourself can be an easy process. You already know who you are and what you are not. Strong brands are also consistent; it's easy to be consistent in who you are.
Let's take for example Madonna. She was her brand. Since the start of her career she has had the ability to change consistently throughout her career. This made her stand out from among other performers. This in essence strengthened her individual brand.
By branding yourself effectively you will:
1. Establish yourself as an expert in your chosen field.
2. Build a solid reputation within your industry.
3. Increase your notoriety and improve your perceived value in the marketplace.
The key to successfully branding yourself and doing it effectively is to first establish a personal brand identity. Once you have done that focus that message on who you are and what you stand for within your chosen field. Your final step is to get the word out through a variety of media and social networking channels that are viewed by the people most likely to be interested in your message.
As people begin to see your name and become aware of the benefit and knowledge that you offer, before you know it thousands of people will not only know who you are but they will begin to seek out your services and expertise. They will identify with your brand which is YOU.
Abridged: About.com
As the Internet and technology continue to evolve, more and more people are turning to the web to find information about anything and everything. With just a couple of clicks, you can answer all your questions, find the information or entertainment you were looking for ... and do it right from your finger tips!
I'm often asked how an artist, designer, entreprenuer or small business owner can brand their talent and/or business -- And if personal branding is as valuable as corporate branding.
Artist internet identity development and personal branding can single an individual out as an "expert" or "specialist" in their field. Truth is personal branding is easier than company branding. Why? Because if you believe in your talent, in your skills and ability - it's easier to sell what you believe in. Your image is already created - you just have to market and promote it.
How do you market yourself? That's easy.
You must become:
A pro in your industry; an expert in your field and/or area of specialty. When branding yourself, remember that you must create a strong and consistent brand in all marketing and creatives used to promote yourself. Strong brands are clear about who they are and what they are not; which is why branding yourself can be an easy process. You already know who you are and what you are not. Strong brands are also consistent; it's easy to be consistent in who you are.
Let's take for example Madonna. She was her brand. Since the start of her career she has had the ability to change consistently throughout her career. This made her stand out from among other performers. This in essence strengthened her individual brand.
By branding yourself effectively you will:
1. Establish yourself as an expert in your chosen field.
2. Build a solid reputation within your industry.
3. Increase your notoriety and improve your perceived value in the marketplace.
The key to successfully branding yourself and doing it effectively is to first establish a personal brand identity. Once you have done that focus that message on who you are and what you stand for within your chosen field. Your final step is to get the word out through a variety of media and social networking channels that are viewed by the people most likely to be interested in your message.
As people begin to see your name and become aware of the benefit and knowledge that you offer, before you know it thousands of people will not only know who you are but they will begin to seek out your services and expertise. They will identify with your brand which is YOU.
Abridged: About.com
posted by Unknown at
10:48 AM
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