Artist Internet Identity Development

Personal Branding: Is It Right For You?

As the Internet and technology continue to evolve, more and more people are turning to the web to find information about anything and everything. With just a couple of clicks, you can answer all your questions, find the information or entertainment you were looking for ... and do it right from your finger tips!

I'm often asked how an artist, designer, entreprenuer or small business owner can brand their talent and/or business -- And if personal branding is as valuable as corporate branding.

Artist internet identity development and personal branding can single an individual out as an "expert" or "specialist" in their field. Truth is personal branding is easier than company branding. Why? Because if you believe in your talent, in your skills and ability - it's easier to sell what you believe in. Your image is already created - you just have to market and promote it.

How do you market yourself? That's easy.

You must become:

A pro in your industry; an expert in your field and/or area of specialty. When branding yourself, remember that you must create a strong and consistent brand in all marketing and creatives used to promote yourself. Strong brands are clear about who they are and what they are not; which is why branding yourself can be an easy process. You already know who you are and what you are not. Strong brands are also consistent; it's easy to be consistent in who you are.

Let's take for example Madonna. She was her brand. Since the start of her career she has had the ability to change consistently throughout her career. This made her stand out from among other performers. This in essence strengthened her individual brand.

By branding yourself effectively you will:

1. Establish yourself as an expert in your chosen field.
2. Build a solid reputation within your industry.
3. Increase your notoriety and improve your perceived value in the marketplace.

The key to successfully branding yourself and doing it effectively is to first establish a personal brand identity. Once you have done that focus that message on who you are and what you stand for within your chosen field. Your final step is to get the word out through a variety of media and social networking channels that are viewed by the people most likely to be interested in your message.

As people begin to see your name and become aware of the benefit and knowledge that you offer, before you know it thousands of people will not only know who you are but they will begin to seek out your services and expertise. They will identify with your brand which is YOU.

Abridged: About.com

My Social Media Services

My goal is to work closely with each client, making sure that their ideas and visions are incorporated into the media, marketing, and web development services and consultations that I provide. Through understanding and working with each client's unique goals and specific needs, I have built a strong base of happy and satisfied clients.

Social Media Solutions and Services:

- Internet Marketing Consulting and Strategies
- Web Production and Design Solutions
- Social Media Marketing and Social Media Optimization
- Content Development and Blogging
- Internet Research and Discovery
- Content Aggregation and Copy Writing
- Marketing Creatives and Web Design
- Email Marketing and Campaign Development
- Artist Branding Identity Development
- Electronic Press Kit Development (EPK)

Keys To A Successful Website

The definition of success with your website depends on the purpose of your website. But whether the purpose is to support an off-line business, to sell your products on-line, to generate passive income from affiliate programs or other advertising, or simply to share your interest in a hobby or profession, your website will need appropriate traffic. And in order to draw traffic, you must first think very carefully about what need your website addresses.
Together we will define your internet marketing plan and strategies before building your new website.

Capture Your Target Audience!

Internet Marketing is taken in to consideration prior to the design phase when building your online profile or company website. Proper planning by our internet marketing specialists and design staff will allow us to capture your target audience. Our trained online marketing professionals will assist you with creating a concept for you or your organization which will yield optimal results.

Design to impress and to retain visitors!

Colors tell us about things. We will help reinforce the internal logic of design elements. Our designers develop the site to appeal and trigger the emotions of your target audience. Keeping design elements the same from page to page, and extending the look of one element to similar elements, will bring uniformity to the site.

This lets a users know, as they maneuvers through the site, that their still on the site. If you have ever been to a site that had a different look for each page you will eventually notice that you lose your interest in the site, which makes the probability of the visitor returning quite low. Users should enter a site and feel like they are physically moving through a real, coherent place.

Marketing your website within Search Engines

Search Engines are great tools to bring traffic for a product or service which tailors to a niche market. Millions of people search online daily for a specific topic. We make sure that your website is created to be search engine friendly and easily spidered by the major search engines.

About Social Circle Media

Social Circle Media (SCM) was created to provide artists, entrepreneurs and small businesses with the opportunity to reach their goals using a variety social media tools and marketing strategies.

Social Circle Media offers social media marketing and web consulting and development services to help you leverage social platforms like: Facebook, Twitter, YouTube, LinkedIn and more. SCM works with you to dramatically and effectively increase your customer base while building a loyal community of fans and followers.

SCM's goal  is for you and your business to have a consistent online brand and presence, while helping you discover which social media tools are best to grow your business. SCM recognizes the importance of using multiple forms of media to bring a maximum return on your investment.

----

Lisa Libutti, Social Media & Wordpress Specialist 

I’ve been passionately immersed in social media since 2005 -- previous to that, I was an internet marketing specialist focused in affiliate marketing, Search Engine Optimization, email marketing and content development. I enjoy working with small business owners, entrepreneurs, freelancers, artists of all kinds and other consultants.  Mostly I love working with people who are conscious and open minded beings interested in learning and growing their business to make an impact in their world and inner communities.You can learn more about my background and experience on my personal website at: www.LisaLibutti.com 
----

Building Your Personal Brand

((SEO Rapper Video)) below ...

Power of a Personal Brand

Personal brands, like any brand, attempt to influence people. However, personal brands are controlled by individuals and are easily movable. For example, the Howard Stern show used to be on terrestrial radio, now he and his brand are on satellite. Many followed him to Sirius.

This is the power of a personal brand, to influence others. Imagine how a personal brand could help while searching for a job, starting a new company or product.

Personal Brands Are Growing In Popularity

Personal brands are growing in popularity because it's never been easier to create one. With technology that's already available and hard work you can create your own.

The Key To Branding

The key to branding using technology is to use what works for you. There's no point spreading yourself too thin. If you like to chat a lot, use Blooger or Twitter. If you like writing articles, start a blog. Either way, find what works, and stick with it. Below is a great video packed with SEO tips and how to build your personal brand online...