Breaking Into The Music Industry

Launch an Online Professional Promotional Campaign

1. Hire an social media and marketing expert to help you launch an online professional promotional campaign to promote your talent. The music industry is an industry that highly respects professional representation and acknowledges individuals who are properly represented.

Prepare Your Artist Press Media Kit (EPK)

2. Prepare an artist electronic press media kit that reveals a very newsworthy storyline. Social Circle Media Specialists will know how to assist you with preparing your EPK that helps to get you noticed! The music industry is very focused on an artist background and how they got their big break.

Generate Buzz with Media and Press Releases

3. Generate buzz from releasing media and press releases. Write, release, and distribute media and press releases that receive publications in media outlets. It is very important that music industry media and press releases are properly targeted to match the right publications.

Pitching Media Outlets for Exposure

4. Start pitching to media outlets for features and article publications. Additionally, make sure to pitch for interviews and appearances. The music industry takes notice of strong article circulation and appearances.

Edited by: Lisa Libutti,

Tips On Building Successful Websites

What Solutions Does Your Website Offer

What is the problem that you have the solution for? For instance: Do you have the secret to making money on the internet? Can you teach someone how to housebreak a pet? Decide what solutions you can offer and then write them down.

This is your mission statement. Keep this list handy and refer to it often as you design your website so you don't get sidetracked. Users' needs are not necessarily hard to fulfill but one website can not solve all users' problems, so don't try to. Focus on the solution you offer the user and concentrate on how to deliver it.

Meeting Client Expectations

Now that you've figured out what you can offer your users you have to focus on delivering that solution. People looking for answers want them now! Studies have shown that you only have a few seconds to get a visitor's attention and hold it before they click away - don't waste any time. Tell the user what you have to offer right away. Don't use intro pages that take too long to load. People want to get to your content and you should remove anything that gets between the user and the information. Guide them to their goal with as few "clicks" as possible.

Planning Your Website To Succeed

Many people get frustrated when they try to create a web page simply because they don't do any planning. If you jump in and start writing HTML with no plan you may find yourself lost and so will your visitors. Before you start up your computer get out a pencil and some paper. Create a diagram that illustrates how your website will be layed out.

Focus on One Topic Per Page

Build your website one page at a time focusing on one topic per page. As you add new content expand your website diagram adding new pages in a logical order. This will make it much easier for you to build your site and for visitors to find their way around. If you follow a plan you will avoid leading viewers to blank pages, dead links or having them run in circles trying to navigate your website.

A Website is Never Totally Finished

Don't worry if you think your website is not perfect. No website is ever totally finished. You should always be fine-tuning and updating your content. You should continue to learn web site design from books and other websites. Website construction is an ongoing process. Build - review - add new content - repeat.

Creating Excellent Website Design

Careful Thought and Planning

Great website design is the result of careful thought and planning. It doesn't matter if you're a beginner creating your first website or if you are an experienced webmaster. And it doesn't matter if you build your website using a simple program like notepad or a WYSIWYG HTML editor like Dreamweaver - what makes the difference is your plan.

You decide what to include on your website and how to present it. If you spend time thinking about your website's design before you start building it you will create an excellent site that visitors will return to again and again.

Pack Your Website With Useful Information

Your website has to be quick to load, nice to look at, easy to use and navigate. People will remember if your website was full of useful information or if it was a jumbled maze full of pop-ups, pop-unders and flashing gifs that they could not make any sense out of. Keep this in mind as you create your website.

The Golden Rule of Website Design

So you might ask "How do I design my website?" The answer is to focus your website on solving a problem. People are on the internet to find answers - create your website to meet that need. Find a niche and provide high-quality, unique content people are looking for.

Focus on Solving Users Problems

You can make your website a huge success by focusing on solving users' problems. Take Google for example - their website is an extremely simple, clean design that contains their logo and a box for you to enter what you are searching for - nothing on the webpage distracts the user from the solution they offer. When you visit google's website there is no question who they are and what they do. They are focused on quickly providing the visitor with relevant search results. That is why they have one of the most successful websites ever created.

All other elements of website design are secondary to filling the visitor's need. The user will simply click away to the next website looking for a solution if you can't help them. And poof - their gone!

Online Internet Marketing Specialists

Why you need an Internet Marketing Specialist?

The role of an Internet Marketing Specialist is to increase your web presence, improve your identity and branding, while driving qualified and relevant traffic to your website. Aside from getting a web designer to build your website, it's important to hire an Internet Marketing Specialist to make sure you implement strong marketing strategies into the plan of your new website.

New Advertising and Marketing Strategies

An Internet Marketing Specialist will offer consulting and new strategies to ensure that traffic to your website will be converted as loyal visitors/consumers/buyers of products and services. Internet Marketing specialists come equip with web copy needs. Your visitors will not only get the benefit of a clean and informative site, but they would stay and enjoy creative copy and compelling content to keep them coming back to make a purchase, while we strategize on keeping them as loyal returning customers.

Optimizing Your Website in the Search Engines

Did your web designer talk to you about SEO and Title, Content Descriptions, and Keywords? If not....guess what. You must go back and make some updates. It's extremely important to optimize your website so people can find you. Imagine your bought an Ad in the Yellow Pages and they didn't categorize correctly? No one would find you! Unless you gave them specific directions to your business (i.e.: URL address).

Key To Your Website's Success

Hiring an Internet Marketing Specialist can be the key to your website's success. At the very least, make sure your web designers have this basic SEO knowledge or just be prepared to make some updates to the site after the main template design is done.

Some people have really nice websites and good products/services to offer, but unfortunately their web site is buried far at the bottom of the search engines. An internet marketing specialist can make recommendations and implement changes to ensure that your website will be on top of the search engines lists.

Free Consultation with an Internet Marketing Specialist

So ... if you are ready to be a success on the Internet, contact me today for your free consultation! You wont regret a single penny when you do!

Best of luck to you and your internet business! And who knows ... you might just be the next biggest Internet Entrepreneur... (I feel a reality show coming on here...)

Lisa Libutti, Internet Marketing Specialist
www.LisaLibutti.com

Fast Way To Build Quality Web Sites

Website Design templates: A web designer's secret weapon

Website templates (web design templates) can be an excellent tool when building a new web site; a tool that can speed up the production schedule, improve the quality of the final web site and just make the whole process of building a web site much easier.

Fast way to build quality web sites
Now that the web has matured, the experts have discovered what works and what doesn't work when it comes to web site design. Out of this experience come web templates; web site designs that have been tried and tested.

As with building a house, there is no longer a need to reinvent the wheel with every project - today you can select a web design template and get your website online fast!

Don't reinvent the wheel!
As a software architect and programmer, I can tell you that a core rule in that field is to not reinvent the wheel. This basically means that if someone else has built it already, you should use it! You are wasting your time and money trying to recreate things from scratch.
Fortunately you can now select from a huge collection of proven web site styles that you can use 'out of the box' or use the web site template as the foundation to your own creation.

Save Time and Money!
Web site templates save you time and money; the production cycle of a web site project is at least cut in half when you use a web site template. Another advantage of using templates is that you can show the web site designers what you want rather than trying to describe it to them. The reverse is also true where the designer can show the client several templates that he/she can choose from - this alone will always be a great tool!

I have also found that most people don't really know what they want until they actually see it. Templates allow the business owner to identify they key elements they would like in their web site.

Blog To Create Your Internet Presence

A blog is a simple, cost-effective way to create a professional online presence. A blog allows you to quickly and easily create a place on the web where people can find you, learn about you, and interact with you. You don't need an IT staff or a degree in computer science to do it; if you can send an email, you can create a blog. Whether you want to create an online presence for fun or business or both, a blog is one of the most effective way to do it.

A blog creates a conversation between you and the people who matter to you. A blog allows you to have an ongoing conversation about topics that are important to you. If you're a wine lover, you might want to engage with other oenophiles. If you're an artist, you might want to create a dialogue with other people in the arts community. Independent professionals might want to exchange ideas on their area of expertise. No matter what your purpose, a blog allows you to start the conversation and keep it going.

A blog is a tremendous way to boost your search engine rankings. A blog is a great way to be discovered. Every time you create a post, it feeds your content directly to a search engine; the more often you post, the higher your search engine ranking will be, and the more likely it will be that people will discover your blog. If you want more credibility, more customers, or a larger audience, creating a blog is an ideal way to make it happen.

A blog delivers a huge impact for very FREE-or very little money. Creating a web presence used to require a hefty budget for graphic design, programming and hosting. Worst of all, every update of content or graphics incurred additional cost. No longer! You can launch a blog in minutes, at the cost of only pennies per day. Post as often as you like, change your design and layout whenever you want, and host all of your content, photos, and media files on our servers, all for one low monthly fee.

A blog allows you to take control of what you publish. You're in control. A blog allows you to develop a position of thought leadership.A blog is a content platform that allows you to fashion a consistent message over time to demonstrate thought leadership in a particular field. This is tremendously valuable for independent professionals and businesses that are focusing on a particular market. A blog sends an implicit message of transparency and accountability, and builds trust in customers, partners, and potential clients.

A blog is a valuable business tool for collecting feedback. Blogs are increasingly important for businesses, because they create a forum in which customers can offer feedback, interact with each other, and obtain access to timely information. Consistent blog posts can be an indispensable tool for public relations, and can foster loyalty in clients, media and partners alike.

A blog creates a historical record of your content. Whether you're blogging for business or blogging about something you're passionate about, your posts form a record that will become increasingly valuable over time. Business bloggers can use blog archives as a knowledge base to help new employees get up to speed. Independent professionals can point potential clients to past posts. Individual bloggers can refer back to posts as if they were journal entries. Best of all, blog archives are searchable, downloadable, and safely stored on the web.